- Created: Friday, 06 February 2015 09:09
Massive-market oriented success cases: Mivtech’s Interactive Avatar and Personalized Digital Signage developments
Interactive Avatar and Personalized Digital Signage developments are good examples of the results obtained from the collaboration of several GraphicsMedia.net partners. They have worked with Mivtech developing state-of-the-art technology that allows digital signage platforms to give a step forward and to better fulfill potential customers’ expectations and wishes.
The Interactive Avatar development provides a new way of interacting with digital signage platforms. It makes use of latest natural interaction and 3D web technologies to obtain a 3D virtual avatar that is able to interact with potential customers via voice and gestures in a reactive way. The merge between this innovative interaction element and a carefully designed interface has demonstrated that Interactive Avatar platform clearly increases the customer engagement with the products shown by the system.
The Personalized Digital Signage development makes use of the state-of-the-art computer vision technologies that recognizes several customer features with the goal of showing personalized products to them. Therefore, the computer vision module is able to detect features such as gender, age, mood, user profile …, and it adapts the products and content to meet the customer’s expectations. To provide such a state-of-the-art success case, a team of senior researchers from GraphicsMedia.net have worked hardly to obtain a highly innovative computer vision module that is able to work in uncontrolled environments. Personalized Digital Signage is now at deployment stage, becoming in the shot-midterm a key product for Mivtech’s business strategy.